Over the Top (OTT) video streaming services are growing rapidly, with hundreds of millions of new subscribers shifting from traditional TV to Internet-based streaming.
OTT video streaming comprises a multitude of service types
Cloud digital video recorder (cDVR)
These are consumed at home and on-the-go across different networks
Fiber to home
Reliance on internet means uneven QoE
Unlike traditional TV services, OTT services rely on the Internet, where good Quality of Experience (QoE) is hard to achieve.
Bad QoE leads to user frustration and reduced engagement with content and, in turn, churn, high support costs, and loss of advertising revenues. See this blog post for more details. While providers invest heavily in better servers and in placing CDN/cache nodes close to the users, widespread poor QoE persists.
One-size-fits-none content delivery
Different streaming services have utterly different performance requirements (e.g., low latency for Live vs. high throughput for VoD), and drastically different network conditions affect how users experience streaming content. However, content delivery across the Internet remains “one-size-fits-all,” which fails to adapt to the service’s needs and the prevailing network conditions. This “one-size-fits-none” leads to poor QoE.
Compira Labs’ solution: Personalized, QoE-oriented content delivery
The Compira Labs solution provides online rate adaptation at the streaming service’s traffic sources, which is tailored to the service-specific performance requirements and the local network conditions at each individual traffic origin. By incorporating this solution into the server-side network stack at edge nodes, operators, service providers, and CDNs, can continuously optimize QoE for subscribers. The result: higher user satisfaction and engagement, and reduced churn and support overhead.
Compira Edge (CE)
The CE performs online-learning rate selection by employing Performance-oriented Congestion Control (PCC). The CE also continuously collects network statistics and supports remote configuration of the PCC element. Compira Labs’ solution is available as a Linux kernel module installed at CDN/cache nodes and for UDP based transport layer platforms, e.g., QUIC.
Compira Cloud (CC)
A ML-powered, cloud-based analytics engine. The CC receives a continuous stream of network statistics from the Agents and leverages it for
Customizing individual traffic sources to adapt to the service’s needs and their local network conditions
Providing visibility into network behavior via a multi-tenant SAAS dashboard.
Why Compira Labs?
Excellent Quality of Experience (QoE)
Significant reduction in start time and rebuffering
Many more subscriber sessions in HD
No change to the application layer (encoding scheme, adaptive bitrate algorithm)
Drop-in replacement, available as a Linux kernel module, in QUIC, and more.
Make the most of your network
Delay infrastructure investment
Offer more advanced services to customers
Across diverse video services
Across diverse networks (mobile, 5G, wired, etc.)
Low latency Live